Partnerize works with some of the most successful and influential publisher partners in the industry. Our Publisher Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way.
In this installment, we highlight 55Haitao and their business units.
Share a little about your company.
55Haitao is the largest loyalty site in China that not only offers cashback but also offering rich content for our engaged users. Our top verticals are beauty, luxury fashion, and sneakers/outdoor streetwear. Our newsletter circulation size is +5M with an average of 4M daily impressions.
Our current geographic traffic breakdown follows:
75% – China
16% – US
9% – HK, Japan, Taiwan & other APAC regions
Besides 55Haitao, we also have business units including Gocashback, LinkHaitao, and Shoplooks that focus on different business models and demographics.
Please describe a typical day in your office.
The partnerships team is dedicated and focused on account relationship management. We do have a pretty hectic day-to-day schedule, as we have cross-continent teams.
What types of programs is your team looking to partner with?
Beauty, luxury fashion, streetwear, mom & baby, and health/supplements related partners.
Can you share a success highlight from your partnership with Partnerize that really stands out to you?
Our pub dev Jessica Henig is wonderful to work with and stays in close contact with us to make sure we’re aware of any updates from the Partnerize side.
What Partnerize technology innovation has had the greatest impact on your team?
Reporting function provides extensive information that any advertiser and publisher look for.
What sets your company apart from others or makes it unique?
55Haitao not only provides cashback to our engaged user base, but we also provide rich content that’s similar to Dealmoon with trending suggestions and shopping journey guidance.
What do you attribute your company’s success to with Partnerize?
Strong partnership, customer-centric approach, etc.
What is one thing people should know about your company?
55Haitao is the largest loyalty site in China that can help expand your reach within the APAC markets.
What’s on the roadmap for your company?
Increase new user acquisition, mobile app users, and more creative ways focusing on upper-funnel strategies.
Three words that best describe your company…go!
Engaged, Cross-border shopping, Flexibility
To learn more about 55Haitao and their other businesses, register to attend our upcoming Partner Perspective webinar.
