The first half of 2022 was a wild ride.
Inflation spiking to nearly 10% hit the customer wallet hard, while consumer confidence dropped to the lowest result ever recorded. Supply chain issues and retail profit warnings were front and center across the globe. Coupled with rising acquisition costs and diminishing returns on primary digital channels, marketers found themselves navigating a tough trading environment that continues to challenge into the second half of 2022.
However, it’s not all doom and gloom. For advertisers and partners, this isn’t the first time we’ve surfed a wave of disruption. Where the socioeconomic circumstances of the pandemic validated the pay-for-performance model, in the post-pandemic world, winning brands and marketers understand that performance marketing isn’t just for times of uncertainty.
Re-strategizing marketing tactics and leveraging pay-for-outcome models that support the new trading environment will get us ahead of the challenges that stand in front of us, and will be the key to protecting margins and revenue.
Interested in hearing more about the partnership strategies and tactics leading brands and partners are deploying to overcome the age of uncertainty?
Partnerize and PerformanceIN have brought together friends, clients and expert panelists for two-part webinar series that discusses how partnership marketing has a critical role to play in your marketing mix–and not just in times of crisis.
Find out more here.