Partnership marketing is an incredible channel to improve sales. Read our definitive guide to partner marketing and learn everything you need to know to grow your brand in 2022.
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Register to secure your in-person spot and join accomplished digital marketing leader and acclaimed Professor of Marketing, Greg Coleman, as he moderates a panel of industry executives and CEOs including Sarah Carhart, Former AVP Digital, L'Oreal, Matt Gilbert ...
With innovative software, marketers pull back the curtain on what was once a data black box to gain visibility into the incremental value partnership channel conversions deliver to broader business goals–insight critical to strategy development and execution.
Enabling partnerships for the company’s Philips Hue brand, the move to Partnerize will allow the global market leader in Lighting to focus on creating long term partner relationships on a global scale, while seamlessly integrating with local ...
Partnership Day NYC will examine existing macro conditions and lend expert insight into the critical keys that breed partnership success. As such, we cordially invite you to attend Partnership Day NYC virtually from the comfort of your desk. ...
Based on the responses, the NRF projects that shopping records would stand steady with 2021. This time, spending is expected to reach $36.9B or $864 dollars per household for grades K-12 (up $15 YoY). Worth noting that the NRF also cites ...
Here are 7 tips for taking your brand's affiliate advertising international. If you're looking to expand globally, read this.
With our experience and their insight, we’ve pulled together five strategies to make sure you’ve set not only your program, but also your marketing team or agency, up for maximum success.
For the period covered by the PMA study, the Partnerize platform consistently observed content partners contributing above a 45% total commission share—the highest of all partner categories. In May 2022 alone, content partners' gross revenue YoY growth rate was ...
For the period covered by the PMA study, the Partnerize platform consistently observed content partners contributing above a 45% total commission share—the highest of all partner categories. In May 2022 alone, content partners’ gross revenue YoY growth rate was ...
Partnership marketing's outcome-based pricing model enables brands to easily expand into new markets as as increase exposure in existing markets at a cost they can control. One of the best ways to expand reach is to curate a ...
Re-strategizing marketing tactics and leveraging pay-for-outcome models that support the new trading environment will get us ahead of the challenges that stand in front of us, and will be the key to protecting margins and revenue.
Affiliate and partnership marketing are no longer relegated to just digital. Learn more about code-based tracking on our blog!
Since 2012, the partnership channel has evolved. A channel that was once encompassed of one-size-fits-all programs has grown to become a true table sake in the digital marketing mix. Modern-day partnerships include mediums such as digital, print, podcasts, radio, ...
Here are 6 simple things you can do today to drive growth in your affiliate marketing program strategy.
