Understanding and interpreting data from multiple sources is critical for marketers seeking to optimize their strategies and maximize their ROI. However, when it comes to comparing metrics between Google Analytics (GA) and affiliate tracking platforms, discrepancies often arise, ...
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This guide provides an in-depth look at what affiliate company is, how it works, and the benefits of working with an affiliate marketing company.
The Partnerize team responded by ensuring U BEAUTY had as much visibility as possible on multiple partners' sites. As a result, since launching their program with Partnerize, U BEAUTY has seen a 67% increase in revenue YoY, and a 3% ...
Optimization Tip: Prepare for the upcoming shopping holidays by ensuring that you have the right partners in place to reach and engage your target audience.
Partnerize prioritizes up-to-date integrations with leading analytics, attribution and data warehouse tools–functionality that enables brands to integrate their partnership program data into their existing data provider.
With an eye on increasing overall website traffic driven by affiliate sources, industry leaders, and NASA-based polarized lens technologists, REVO, had a primary goal of growing and diversifying their affiliate program’s partner roster to reach their target ...
While the partner channel gives marketers necessary payment flexibility to achieve omnipresence, evolving beyond the channel’s historical last-click payment model is the secret sauce for maximizing the benefits of partnerships–a progression easily achieved with the Partnerize ...
Revolutionizing Beauty: Inside SKINSKOOL's Journey with Monieka Bos
According to McKinsey, the landscape of the U.S. workforce is shifting, with women comprising almost half of all employees as of February 2023. Despite this progress, significant disparities persist, painting a picture of ongoing gender bias and barriers ...
Partnerize has put together a handy guide to the key shopping holidays 2024, along with some useful tips for optimizing your holiday promotions.
The rise of influencer marketing in Australia is no surprise when looking at consumers’ online footprints.
Partnerize provided the efficiencies Trip.com sought to stimulate partner growth and control marketing expenditure through strategic commissioning.
Through the eAccountable team’s help and the Partnerize platform’s technology, Driftaway Coffee was able to professionalize, stabilize, and grow their partnership channel.
The Association for the Study of African American Life and History’s 2024 theme for black history month is “Af […]
Partnerize has taken steps to educate marketers on the risks associated with the deprecation of the third-party cookie and provided steps to ensure future-proofed partner channel tracking despite ongoing changes.